The Secret of Selling the Negro
195421m6.0
Documentary
- Runtime
- 21m
- Genre
- Documentary
- Origin
- United States of America
About
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Where to watch
Not available to stream in United States yet.
Details
- Director
- Wayne A Langston
- Writing
- Helen A. Krupka
- Status
- Released
- Released
- Jul 4, 1954
- Studio
- Johnson Publishing, Sarra
Cast
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