The Persuaders
200455m8.2
Documentary
- Runtime
- 55m
- Genre
- Documentary
- Certificate
- NR
About
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Where to watch
Not available to stream in United States yet.
Details
- Director
- Rachel Dretzin, Barak Goodman
- Writing
- Douglas Rushkoff, Barak Goodman
- Status
- Released
- Released
- Nov 9, 2004
Cast
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