Miss Springmaid
201627m
Documentary, History
- Runtime
- 27m
- Genre
- Documentary
About
Discover how an innovative ad campaign made Springmaid sheets a household name.
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
Where to watch
Details
- Director
- Steve Folks
- Writing
- Steve Folks
- Status
- Released
- Released
- Mar 1, 2016
Cast
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