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By documenting the bizarre and absurd aspects of our mental health landscape and how it came to be, two intrepid filmmakers seek to answer the question: "If our culture is obsessed with mental health, why do we all feel so bad?"

In what sounds like a dystopia but is in fact all too real, our human suffering is flattened and repackaged as a “mental health crisis” by naive professionals and buzzword-shilling experts. By unraveling the heretofore ignored history of our mental health culture, two Canadian filmmakers reveal the darker side of our humanitarian impulses, and dare to ask whether they could actually be fuelling the mental health crisis machine.